A Unified Workflow for DreamWorks Animation

Simplifying artists’ workflow — and how effectively they transfer knowledge from one entity to another — promises gains for the entire industry of animated film production | by Guus Baggermans

To produce a typical animated film, DreamWorks creates and manages 500 million digital files

The animated film industry has seen many seismic shifts over the last 100 years. From shadow play to the Zoetrope, printing on celluloid film to digital, hand-drawn to CGI — animated film production is ever-changing and evolving.

Yet, for all the amazing cinematic achievements these changes have enabled, they’ve also…

Why the Cortex 6 Low-Code AI Solution Is a Game Changer

With today’s announcement of the new Cortex 6 product, CognitiveScale takes another meaningful step in making AI tools accessible to line-of-business experts, outside the domain of computer scientists and AI engineers.

As the first-of-its-kind low-code solution, it’s a big leap towards a vision of empowering businesses to build and manage…

Trustworthy, Fair, Accessible — Designing Responsible AI

In the early days of product design, the opportunity to influence the world was through tangible products, like toasters. Our role was to incrementally improve on, or ‘decorate’, the built world around us. …

argo in Review: 2020

Reflections on a year we won’t soon forget

Looking back on a year that challenged our modes of work and collaboration, and even the optimism that is fundamental to our approach, the strength of our culture shone through.

As a new year dawns and we celebrate the 7th anniversary of argo’s founding, here’s some of the work we…

Tools, not rules

Crafting a design system that evolves with its users

Products are a reflection of the methods, processes, and cultures that produce them. A siloed company can create product experiences that feel disjointed. A thoughtfully crafted Design System solves for this, creating a commonality and cohesion across products and ensuring that decisions aren’t being made in a vacuum.

While a…

Vote for Future-Defining Sessions at SXSW 2021

Topics include social good, personalization, and remote collaboration

SXSW PanelPicker voting is open through November 20th for the 2021 virtual conference

Our annual “It’s that time of year again!” post for SXSW voting is slightly different this year. SXSW has had to adjust to pandemic circumstances along with the rest of the world, and updated its PanelPicker process to account for a (primarily) virtual 2021 conference.

Coming later in the year…

A World of Open Doors

How a life of exploration helps uncover and hone your strengths

Sonia Prusaitis reflects on a 3,000-foot ascent in the San Juan Mountains

We spoke to Sonia Prusaitis, General Manager of argodesign’s Austin studio, about her adventurous streak and how it’s informed her work and world view. Sonia grew up in Austin and moved around throughout her 20s, living in Florida, Sydney, Las Vegas, and Seattle. …

Making Money More Human

Machine learning can help us reimagine personal finance tech as a tool for developing emotional intelligence | by Roxanne Ravago

Money is never just about money. Emotions play a huge role in driving the way we spend and save, and the feelings we place towards our spending say a lot about who we are, what we value in life, and who we want to be. As we go down the…

Video Game Design Offers a Fresh Perspective for UX

A creative director’s love for interaction design has an unlikely source

A man in a hat playing a first person shooter game at an arcade. — Matthias Dittrich *(Image credit: Guus Baggermans)*

From his early years in East Germany to his current role as Creative Director at argo, Matthias Dittrich has brought his passion for interaction into every design opportunity. He started his career as a web designer in his hometown of Berlin. Matthias moved to Amsterdam to join frog design where…

Putting Figma to the Test

How to make your virtual collaborations flourish | by Sky White

Workplace technology is clearly trending towards real-time, high-bandwidth collaboration. Digital product design is increasingly influenced by this shift with tools like Figma, whose web-based foundation allows users to build digital products together in synchronous workflow.

Can Figma do it all?

When our team at argo started a project for a major telecom client, we decided…