PanelPicker Is Open! Vote for argodesign’s 2023 Submissions

Hear from designers, strategists, creative directors, and even a magician

4 min readAug 11, 2022

The 2023 SXSW PanelPicker is live, and we have five argonauts in the running this year.

This year’s pitches cover topics around spatial computing, mixed reality, digital twins, and more. Each presentation is a unique opportunity for argo to share its vision of the future in front of a global audience.

To vote for a session:

  1. Click on any session link below or visit
  2. If you don’t have an account, click “Sign In” on the top right of the page.
  3. Enter your name and email and set up a password.
  4. SXSW will send a confirmation to your email account.
  5. Once you receive your confirmation email, you are all set to vote for argo sessions.

You can read more about the individual sessions submitted by top argo designers, strategists, creative directors, and even a magician below. Help us get their ideas to the stage by voting between now and August 21, 2022.

Bending Reality: How to Create Magic in Design — Umy, Designer and Professional Magician

Magic and design have one thing in common: both art forms conceal complex solutions to reveal desired outcomes. Magic has been around for thousands of years and many of its principles apply to innovative design to create a larger-than-life experience for users. This presentation will cover techniques designers can use to create magical interactive experiences, allowing customers to feel the brand as an outcome of vision, values, and strategy. Good design is invisible. Bad design is everywhere. Magical design edits out the moments that make the difference.

Vote here

Failure of Efficiency: Design Lessons from the Global Supply Chain — Kathryn Marinaro, Creative Director

The pandemic brought the global supply chain to the brink of collapse, and we’re still feeling the ripple effects of that once industriously efficient system as it splinters and tries to adapt. As we take stock of why and how that system failed, how might we apply these learnings to product and experience design?

In this talk, we’ll dig into the failed efficiencies of the supply chain and show how designers who strive to create overly simplistic products can learn from its fall. Efficiency is not always good. Slow and complex is sometimes best. Learn how to add friction, backups, and redundancies into your product designs in the right way in order to provide a better user experience and value.

Vote here

Design for Spatial Computing: Decoding the Future — Jarrett Webb, Technology Director

The future of computing is about the human at the center of all our devices. As the mobile phone placed digital life in our hands, Spatial Computing gives us the same value, heads-up, and hands-free. Spatial Computing, encompassing augmented and mixed reality, allows the objects of the world to speak back to us, with interfaces on surfaces rather than screens. There is no edge to the screen with spatial computing. So how do you design for it?

Building on his work with Magic Leap and multiple interactive implementations, Jarrett will share a set of principles for Spatial Computing with examples from existing implementations as well as proof-of-concept demonstrations. He’ll set a foundation for Spatial Computing that will carry developers and designers forward into the next pattern of computing.

Vote here

Surveilling Myself — Rusty Kocian, Strategy Director

As a designer and strategist, Rusty has spent his career designing personalized experiences for brands to use in identifying and guiding user behavior. Now he wants to turn that mirror on himself, to better understand what he projects, and to create digital replicas to act on his behalf. As the conversation heats up around the metaverse, how hard will it be to raise a digital twin?

In a series of experiments, Rusty will explore what it takes to track his own behavior across platforms, learn how to use that data to create accurate profiles, and determine how to direct them in performing progressively sophisticated tasks — for Rusty, as Rusty. He’ll share how he did it, what he learned about himself, and what happens next as we all work to imagine a better future for ourselves and our data.

Vote here

RealityX: Getting Consumers to Headset Adoption (panel) — Jared Ficklin, Chief Creative Technologist (argodesign), Rony Abovitz, Founder (Magic Leap), and Jade Meskill, Head of Product Management (Magic Leap)

Mixed reality headsets are now available from Microsoft, Qualcomm, Magic Leap, and even Snap. But the form and specialized software needs of these early wearable mobile computers limit adoption to enterprise solutions, where users are paid to wear the device, or the short thrill rides of theme-park-like marketing experiences. What will it take for consumers to adopt this new pattern of computing?

Join some of the top minds of spatial computing working today to examine ergonomics, industrial design, and the interaction metaphor of a device consumers would actually adopt in order to expand or compliment their computing-driven digital lifestyles. Including what they would use it for. Here is a hint: the killer app for wearable mobile computing is well…computing.

Vote here




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