Member-only story
Video Game Design Offers a Fresh Perspective for UX
A creative director’s love for interaction design has an unlikely source
From his early years in East Germany to his current role as Creative Director at argo, Matthias Dittrich has brought his passion for interaction into every design opportunity. He started his career as a web designer in his hometown of Berlin. Matthias moved to Amsterdam to join frog design where he focused on interaction design and information architecture to help clients in various industries like telecommunication, health care and travel. Later, Matthias and his colleagues started their own consultancy, Raft. In 2019 Raft was acquired by argodesign, establishing argo’s first European studio. We interviewed Matthias about the influence video games have on him as a Creative Director.
How did you become a designer?
Growing up, I was fascinated by video games. I love their interactivity as compared to books or watching TV. When I was a little boy in East Germany, my dad gave me a handheld console with my first game: Весёлый Повар, or Merry Chef. It was a simple game, but I loved it.
After the Berlin Wall came down, I was able to convince my dad to buy our first home computer. A whole new world opened up: MS-DOS games. Those early games might seem basic by today’s…
