Video Game Design Offers a Fresh Perspective for UX

A creative director’s love for interaction design has an unlikely source

A man in a hat playing a first person shooter game at an arcade.
Matthias Dittrich (Image credit: Guus Baggermans)
A woman playing a shooting game at an arcade
The argodesign team at Blast Galaxy (Image credit: Guus Baggermans)
An alien character from the video game Metroid moves around obstacles on screen
An alien character from the video game Metroid moves around obstacles on screen
Metroid (Nintendo, 1988)
A curser moves objects around on a screen to form a contraption in the video game the incredible machine
A curser moves objects around on a screen to form a contraption in the video game the incredible machine
The Incredible Machine (Sierra, 1992)

Exploration and experimentation are great methods to catch and keep users’ attention.

Two women’s silhouette playing dance dance extreme at an arcade
Two women’s silhouette playing dance dance extreme at an arcade
The argodesign team at Blast Galaxy (Image credit: Guus Baggermans)

We are a product design firm. We love design – for the technology, for the simple joy of craft, and ultimately for the experiences we create.

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